“ZEFER” - LIMITED EDITION
“Element” has created a special packaging and label concept for Sirab “ZEFER” (“Victory”) limited edition of a Premium water, dedicated to the third anniversary of the victory in the 44-day Garabakh War. A special label indicates the victory`s way, indicating the dates of the liberation of cities from occupants. The label is based on the Khari Bulbul flower, as a symbol of victory and Shusha city. In addition to the label, the project included special packaging, a memory booklet, and a stand for the BTL promotion campaign.
“Element” has created a special packaging and label concept for Sirab “ZEFER” (“Victory”) limited edition of a Premium water, dedicated to the third anniversary of the victory in the 44-day Garabakh War. A special label indicates the victory`s way, indicating the dates of the liberation of cities from occupants. The label is based on the Khari Bulbul flower, as a symbol of victory and Shusha city. In addition to the label, the project included special packaging, a memory booklet, and a stand for the BTL promotion campaign.
Agency: Element VS
Client: Sirab ASC
Creative Direction | Adam Yunisov
Art Direction | Hatam Yunisli
Copywriting | Jeyhun Ismayilov
Copywriting | Jeyhun Ismayilov
Packaging & 3D design | Hatam Yunisli
Illustration | Hokuma Hadjieva
Project | elementvs.com
One of the most crucial components of the project is the QR code that we have placed on this sleeve label. The statement "Scan QR code, share the heroes who gave us Victory" led us to a webpage.
An image that looked like a road emerged in the galaxy view on this page. This was the Victory route, and there were stars with little images of the Victory Martyrs on the left and right of the route.
A table with details about a randomly selected Victory Martyr might be accessed by clicking on these asterisks. People were proud of this table and happily shared it on social media with the caption, "Sharing those who brought us Victory."
